Most important tip of all is to build up your city with the highest quality buildings, the Willie Nelson big buildings are best. These will dramatically improve the payout of your treasure boxes and pay you coins and prizes regularly. You can buy buildings with building bucks or you can convert gems into building bucks.
Have fun with the design of your city, if it's too full or you don't like some buildings put them in the storage tab at the bottom. Don't worry, buildings still pay coins and prizes if they are in your storage.
Don't forget to collect the income and prizes from your city regularly, at least every 3 days.
The main thing is to have fun so play the game however makes you happy. If you want to spend gems at parties then do that. If you want to progress through the game as fast as possible then try to conserve gems to spend on Willie buildings.
Treasure boxes are a big part of the game, open them regularly. There is a full breakdown of treasure box odds in a different post but in general smoking boxes = best for coins, steaming = best for charms, bubbling = best for passes and flaming = best for gems.
If you have the game open but sitting idle then leave the screen either on your city or have a slot game open. Every now and then someone will buy bonus charms to double their winnings and everyone in the room will also get those charms.
Speaking of those "double your winnings" offers, I never take them, they aren't a good deal. Again, play however makes you happy but you are better off investing in your city for long term gains.
Save your Sea of Riches spins. There are usually days every month where all payouts are doubled or when mega prizes are tripled. The double payout days are the better bargain because everything is paid double, not just the hard to hit mega prizes.
I try to save 3 bronze sea of riches spins at all times. Every now and then you'll get a challenge to play 3 spins in a row, bronze spins don't pay a lot anyway so it's a small sacrifice to save having to pay gems or switch the challenge.
You can switch challenges if you don't like them, look at the little copper circular arrow in the top left corner of the challenge box. Note: Sometimes the harder challenges (host a party) pay a lot more season points as a reward, you might switch a 30 point challenge and the replacement is a 10 point challenge.
If you can possibly avoid it never play games without charms equipped. My rule of thumb is as follows. 1 clover charms = max $40,000 spins, 2 clover charms = max $100,000 spins, 3 clover charms = max $250,000 spins, 4 clover and higher can be used for the big $500,000 spins.
You can manage your charms rather than having they always equipped. Click on the charm window (far right pane) and select "charm settings", from there deselect "auto equip charms". Now you can equip the charms you want to match the games you are playing, or just save charms that you don't want to play.
All charms behave differently than others, they have different amounts of coins in them and they pay out at different speeds. For instance helicopters pay out very slowly, often they won't pay back the amount of what you lose on a spin, but they last a long time. Mushrooms pay out very quickly, often at 6-8x the cost of your spin, but they don't last long. Play around and find the type of charm that fits your style and look for those parties. Watt Ever did a breakdown of charm/coin values in the help forum, search for "breakdown".
Ever tried to get into a party and it fills in seconds? That's because people were already in the room before it started. You can enter a charm party early by clicking on the party (make note of the party location ie: "rustic farmhouse"), then click on the hosts name in the large white font writing, then click on "city", click "visit rooms" and finally find the room you want to enter and go in. About a minute before the party starts it will ask you to pay your passes (or gems) and you are in!
Make note of what the party is called. If it's a "GNG" that means grab and go and you don't need to buy any charms at the party if you don't want to. If it says "2 yacht toss" that means you will be expected to buy 2 yachts which will cost 2000 gems! Technically you don't need to buy anything at any party but if you go to a non GNG party and don't buy anything then don't be surprised if people get mad at you and blacklist you. If you are at a GNG and people buy extra charms then be polite and say thanks. Even at a GNG, if everyone starts buying a bunch of charms then it is considered polite to buy something that you can afford, if you don't want that pressure then you can simply say thanks and exit the room.
If you are waiting for a party to start it shows at the top how many more players are required. Once you have "5 people more needed" stay put, after about a minute a 30 second timer will appear and the party will start even though there aren't enough people. Sometimes it can take 5-10 minutes for enough people to join the bigger parties so have some patience.
If the party needs more people to start consider hitting your invite button at the top, this will send an invite to all of your friends who are online at the time. Don't be shy, that's the primary reason for friending people in the first place.
If you are tired of getting constant party invite pop ups you can turn them off. Go to the main lobby, click account the settings. Under the "privacy & sharing" tab there is an option to turn the invites off (among other things).
There are hundreds of achievements in the game. To see them click on your profile then go to the achievements tab. Some of them pay a lot of coins.
For some reason messages in your inbox get deleted after a certain time has passed. If there is a message that you want to keep then you'll want to take a screenshot of it and save the picture.
Visit Dragon Mahjong and Lilypad Solitaire everyday for free power ups. Dragon Mahjong resets every 24 hours in 5 day cycles, when you visit more than 1 day in a row it starts giving you the free power ups, every day it increases until day 5 then it resets. If you miss a day it will start over or give you the option to pay gems to restore the chain, if you play a lot then it might be worth it to pay the gems, if you don't play a lot I'd just let it start over. For Lilypad Solitaire click on "play" then select a bet and click "random game" at this point a window will pop up giving you a free power up, click okay to accept and then exit the game. It's useful to have a bunch of these free power ups for when you get a challenge to play those games, or of course if you just like playing those games.
You can add a game to your favorites so they are quick and easy to find. Just click on the game icon and then before clicking "play" you'll see "add to favorites" at the top. Click this and then that game will be added to your "favorites" menu.
If you are trying to grind your way through the early levels to mid levels and build up your coins then consider learning how to play Jewels of Osiris well. It's the only game you can play without charms and regularly win once you learn the proper skills. zagnut84 did a good guide on the help forum, search for "How to win at CW".
Hopefully you found out something new here, feel free to add your own tips to this list.
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